Reflex Endurance Club – Workout Program Launch Poster

Client: Reflex International | Role: Lead Designer I designed a promotional launch poster for Reflex Endurance Club, a new fitness program created by Reflex International. The poster was installed in participating gyms to build awareness, generate excitement, and encourage member sign-ups. The design focuses on a high-energy, athletic look with dynamic imagery, bold typography, and a clear content hierarchy. I developed the layout, selected imagery, and structured the information so key program details and the call-to-action can be understood quickly in a busy gym environment. The final piece gave the program a polished, professional presence tailored to fitness-focused audiences.

Reflex Endurance Club

Workout Program Launch Poster

I designed a promotional advertising poster for the launch of Reflex Endurance Club, a new fitness program developed by Reflex International. The poster was created for installation in participating gyms, with the goal of generating excitement, awareness, and sign-ups among members.

The design focused on delivering a high-energy, motivating visual message that aligned with the brand’s athletic aesthetic. I developed the layout, selected dynamic imagery, established a clear content hierarchy, and incorporated bold typography to communicate key program details quickly and effectively within a busy gym environment.

The final poster provided a strong visual presence, helping Reflex International introduce the Reflex Endurance Club program with a polished, impactful marketing piece tailored to fitness-focused audiences.

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