COPD: Confronting the Silence
Client: Carolina’s Medical Center Northeast
Scope: Event Brochure (Direct Mail) + In-Hospital Poster
Role: Graphic Designer – Layout Design, Brand-Adherent Visuals, Multi-Format Application
Scope: Event Brochure (Direct Mail) + In-Hospital Poster
Role: Graphic Designer – Layout Design, Brand-Adherent Visuals, Multi-Format Application
Overview:
Designed a coordinated set of promotional materials for COPD: Confronting the Silence, a medical awareness event hosted by Carolina’s Medical Center Northeast. The project included a tri-fold direct mail brochure sent to regional physicians and a large-format poster displayed throughout the hospital to engage internal staff.
Designed a coordinated set of promotional materials for COPD: Confronting the Silence, a medical awareness event hosted by Carolina’s Medical Center Northeast. The project included a tri-fold direct mail brochure sent to regional physicians and a large-format poster displayed throughout the hospital to engage internal staff.
Adhering strictly to the hospital’s established brand identity guidelines, I ensured proper use of logos, fonts, and color palettes across both pieces. The brochure featured a clean, professional layout with clear hierarchy and easy-to-navigate content, while the poster was designed for high visibility and quick readability in a busy medical environment.
Together, these materials helped raise awareness about COPD’s underdiagnosis, promoted the event to key medical stakeholders, and strengthened the hospital’s commitment to community and continuing education.
Tools Used: Adobe InDesign, Illustrator, Photoshop